New data protection regulation: what you need to know
The aim of the GDPR is desirable. It is intended to provide uniform and binding data protection rules throughout Europe. But that may mean new obligations for your business.
In that case, you should act quickly because the new regulations will take effect in May 2018.
Attorney Nina Diercks has written up a very good treatment of the matter at socialmediarecht.de, where she explains all of the important aspects:
The German weekly Computerwoche summarizes the specific consequences for marketing managers and agencies, listing new legal regulations as well as advantages and disadvantages: