10 tips for successful video content marketing


We already wrote about this in our last blog article . In this article, we’ll show you how to lay the foundation for successful video content in 10 easy steps so that you can notch up points in the Internet.

  1. Offer added value.

    The videos must offer added value to customers, users or providers. What interests people? What are their burning issues? Which information is useful and can help them? Look at things from the customer’s perspective and think about what they could find meaningful, useful, funny or creative.

  2. Quality over quantity.

    What counts is the quality of the videos. In view of the vast number of uploaded videos – we’ve heard about 400 hours of video material being uploaded per minute – your video must stand out to attract attention. Average videos fall through; quality and creativity stand out and are noticed.

  3. Emotion rather than pure information.

    With videos, you can speak to the users’ emotions and thus establish a connection or intensify the relationship between your company or brand and the user. Use storytelling elements to make the video appealing and include a call to action by asking users to do something (share, comment, buy, etc.).

  4. Use social networks.

    You can increase the spread and reach of your video enormously by using Facebook or other social networks and encouraging certain actions (as described above).

  5. Keep SEO in mind.

    Good content and an adequate description and title take you higher up the SEO scale – and push your video to the forefront. It’s best to transcribe spoken text, since Google is above all a TEXT search engine. Subtitles therefore improve your ranking even more.

  6. Use thumbnails.

    Attractive and authentic thumbnails have a positive effect on click rates because they appeal to the users’ sense of vision. This raises awareness of your product or company.

  7. Optimize for mobile use.

    Your videos also have to work flawlessly on mobile devices, since the whole world is online and uses smartphones and tablets.

  8. Consider the format.

    Not every device can play every format.

  9. Keep an eye on loading times.

    Nobody likes videos that take long to load. You should therefore check the performance of your server beforehand if you’re going to host videos there.

  10. Set a budget and stick to it.

    This tiresome topic naturally also has to be considered when it comes videos because the costs can quickly get out of hand here, too. So set yourself a budget and observe it strictly. And don’t forget: The next shoot is always around the corner. To see how popular your video is – i.e., how often people have shared, clicked or commented on it – you can carry out a variety of analyses and then incorporate the results in your plans for the next video.

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  • 5. October 2018
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